Financial Technology (Fintech) Innovation and Sustainable Business Performance: Assessing the Contribution of Knowledge Management

Authors: Shrafat Ali Sair, Aamir Sohail, Dr. Shoaib Nisar

This study is aimed to investigate the impact of knowledge management of firm sustainability with the mediation of Fintech innovation. The data for this study is gathered from banking sector of Pakistan. Researchers employed convenience sampling to approach companies and their participants on the basis of accessibility and availability. The respondents of populations are current employees of banks and picked when fulfill the requirements such as easy accessibility, volunteer willingness & availability at certain time frame. The data is collected through structured questionnaire, all the items of scale are based on 5-point Likert scale to measure the response 1= strongly disagree to 5= strongly agree. The 275 questionnaires were sending to bank and 260 were returned. The result indicates a strong relationship exists between effective knowledge management and the sustainability of a company. Furthermore, the findings indicated that there is significant mediating effect of financial innovation between knowledge management and firm sustainability. The implementation of KM in the context of technologies, including fintech Innovation, is likely to benefit the organizations and financial institutions such as banks to take steps in the path of development and profitable growth. As the results reveal, it is suggested that managers and decision-makers of banks active in the banking industry of Pakistan, officials should be appointed for strategies and knowledge activities and create specific positions to manage measures related to KM in the official structure of banks. Furthermore, it is suggested to increase the efficiency of the organization's financial performance, maintaining the business sustainability and improve the services provided by banks