Influence of social media tools on the performance of small and medium enterprises An empirical analysis

Authors: Shaza Mahar, Hamza Akram, Maham Jameel, Muhammad Wasim Akram

The topic of this research is “Impact of social media on small and medium businesses”. The purpose of this research is to study the impact of social media SME’s. To carry out this research, primary data was collected by floating questionnaires. A sample of 300 questionnaires were floated among different SME’s which are using social media as a marketing tool in their businesses. The finding suggested that the social media has a significant impact on the way SME’s function. It was shown that how social media enable small firms to learn to develop social media competence. The software used was SPSS to analyze the data for frequencies regression parameters and the results were interpreted by the usual principles of statistics.