Boosting Hotel Performance through E-HRM: Agility and Competitive Advantage

Authors: Qazi Muhammad Ali, Dr. Qasim Ali Nisar

This study explores the role of Electronic Human Resource Management (E-HRM) in enhancing the operational efficiency and overall performance of hotels. Focusing on 285 hotels in Punjab, Pakistan, the research investigates how E-HRM practices contribute to firm agility and sustainable competitive advantage, and how these factors impact business success. The analysis, which employed correlation, regression, and modeling techniques, revealed that firm agility serves as a crucial mediator between E-HRM practices and organizational performance. E-HRM enables hotels to become more adaptable, responding swiftly to market changes, ultimately driving better performance outcomes. Additionally, E-HRM indirectly improves company performance by strengthening sustainable competitive advantage, as advanced HR technologies empower businesses to maintain a competitive edge over rivals. Key factors identified include a company's responsiveness to market shifts, flexibility in adjusting processes, effective resource utilization, operational efficiency, stakeholder relationship management, and strategic planning for long-term growth. This study contributes to the growing body ofknowledge on E-HRM by demonstrating its pivotal role in helping businesses enhancetheir performance through more efficient, agile, and strategically aligned HR practices. The findings underscore the importance of adapting HR procedures to meet the demands of a competitive market, positioning E-HRM as a critical enabler of sustained success intoday’s dynamic business landscape.