Exploring the Multifaceted Influence of Firm Characteristics on Financial Performance in Dynamic Market Environments

Authors: Muhammad Hamza Khan, Masroor Shah

The paper under consideration reveals the connection between firm age, firm size, industry ownership, and return on assets in the fast-moving goods industry. Data comprised for the period between year 2011 and 2022 gathered from companies involved in this industry is executed with correlation and regression analysis. The result show that firm age, firm size and industry ownership appear to be the most significant factors influencing rate of return on assets. By unveiling the intricate patterns that determine financial results in such competitive companies the research results may be useful for making of strategic decisions and for increasing performance in the FMCG sector.