The Effect of social media on Academic Performance of Students with Mediating role of Student’s Satisfaction in Pakistan

Authors: Ahtisham Zahid Kamal

The main aim of this study is to investigate the influence of social media on academic performance of students with the satisfaction of the student as mediating role. Social networking is an integral part of our time- and place-constricting life, creating new alliances and maintaining old ones on a global level not even on an individual level. The Internet has been revolutionizing human life. The technology of the internet and communique has created crucial gaps in our lives and has fractured the planet as near as global city has. Data was obtained from 299 students using sampling technique for convenience of non-probability. This study's theoretical structure, focused on literature and two factor theory. Analyzing the data used by Smart PLS and results from this study elucidates that social media has encouraging impact on student success, and the happiness of students positively mediates the association between social media and student academic performance. Social media have increased and created societal social, educational, and awareness. Social media has created a way to access knowledge in many areas of everyday life.